Tycoon VS Celebrity-backed brandy and Cognac is a notable and growing trend, heavily propelled by hip-hop culture and high-profile music and sports partnerships. High-visibility labels like Jay-Z’s D’USSÉ and 50 Cent’s Branson Cognac have proven that celebrity ownership can turn niche or traditional French spirits into major market contenders. Tycoon is just such a celebrity … Continue reading Tycoon VS Cognac