
Kokonor Cabernet Sauvignon
There are many ways to buy wine: at a wine shop or liquor store, at a grocery store, or through a winery’s wine club, among others. There is another option that I use on occasion. These are online “flash sites” that offer one or even a few different bottles for sale per day, at discounts of around 15 to 70%, often with free shipping if you place a minimum order, which tends to be three to six bottles and varies with the price. How do they do this?
- The winery approaches the site (or vice versa), looking to sell some wine that the winery has not been able to sell as quickly as they would like. The winery may be stressed by lack of cash flow, not enough storage space, or some other unknown.
- They agree on a price that enables the site to sell the wine at well below retail.
- The site buys all (or most) of the available stock.
- The site then offers the wine at a discounted price, often substantially so.
Here are a three such sites you might want to try:
www.invino.com
www.lastbottlewines.com
www.wtso.com
