Proper No. Twelve Irish Apple Whiskey

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Proper No. Twelve Irish Whiskey is a brand founded by Mixed Martial Arts Champion Conor McGregor under his Eire Born Spirits company in September 2018. It has in just under five short years become one of the most successful whiskey brands in the world.

Allegedly, the company’s first production run sold out in just under two weeks due to incredible demand. Tesco stores in Ireland began limiting customers to just two bottles per visit. 213,800 cases were shipped in 2019, a figure which represented a 17.8 per cent increase from the previous year. On Instagram, McGregor claimed after their first year they had raked in over $1 billion in sales. He said: “Over $1 billion generated in Whiskey sales in my first year! Like it or not, there is a new King in town! Proper Whiskey, liquid sunshine!”

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