Clase Azul Reposado Tequila

As you can see, Clase Azul tequilas come in some of the most distinctive bottles out there, made in the mountainous Mexican town of Santa Maria Canchesda, population 1,750. There, the 180 or so employees, 80% of whom are women who grew up in poverty and with little, if any, formal schooling, decorate each bottle by hand.  The entire production process takes about two weeks. And the cap isn’t chrome-plated plastic.  Oh no.  It is metal, that drinkers will often strike to produce a little ring after the pour.  “You may have heard people talk about ‘ringing the bell’ on their Clase Azul bottle, which was actually discovered quite by accident” mentions Brand Experience Specialist Saskia Iha. “In order to use a more sustainable material, we redesigned the cap which happened to make a ringing sound when tapped just the right way. We now consider this sound the ‘unleashing’ of the magic inside the bottle.”  Okay.
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